Goa is all set for the international fashion week (IFW season which will be held between May12 and May 14 at Taj Vivanta Panaji. IFW season 2 will be a extravagant event with fashion, singing, comedy and business.
IFW Goa will serve as a unique platform for brand launches through shows. Designers from India and abroad will be participating, also our very own Goan designers namely Harold Andrade, Mary Fernandes and Elaine, Karishma Mehta and Ninoshka will exhibit their designs on the ramp.
This is a platform for the established as well as the new budding talent.
The show will be held twice a year, one during the summer and another during the winter. The theme for this edition is the summer and monsoon collection and the show which will be held in December this year will feature winter as well as bridal collection. The objective of organising this fashion week is that it is not for fun and entertainment but for some serious business. This event will be purely business of fashion, where we will provide a stage to many talented fashion designers.
The speciality about this event is that it is economically viable for every stakeholder and will benefit the designers, retailers, models and even the organisers. Even our audience will get to witness different types of trends, designs and collection.
“We will be having 24 fashion designers who will be coming to participate in this event. From Goa there will be around three to four designers along with designers from Mumbai, Bangalore, Kochi, Kolkata and Delhi. There are a few designers from Nagpur and there are around three designers who will be coming from Hyderabad also. There are International fashion designers from Mexico, Dubai, Bangladesh and Myanmar as well”. William Xavier MD and founder of the event told the TNV.
“During these three days, we are having a Master class of fashion designers, there will be a workshop on fashion, we will be organising seminars and there will be a talk show on how to establish a successful business in fashion industry”.
This Fashion Week is more than a show it will also be a platform for organising business to business meeting so that the designers can meet the retailers, they can interact with the prospective clients and the manufacturers, around 200 boutique owners who are really looking forward to the designer’s clothes to sell in their retail outlets have been invited. The purpose is that, these boutique or showroom owners can take a look at their collections and can have a business to business meeting with the designers.
Nick Roshan, Mohan Gowda both are from Soth Indian film industry, designer duo Naveen and Pradeep, Ruby Sayyed from Mumbai, Kapil Bhantia, Satish Gupta, all of them are celebrity designers, they have worked for the Bollywood stars and for the movies as well. All these designers are trend setters.
Goa has not seen a big fashion culture, though there is a fashion trend in Goa where people look for different kind of collections but business activities are not happening over here the way it should happen. There are shows being hosted, but they are not able to have a professional touch and business activities are not happening where discussions can take place between two people. But the International Fashion Week will bring all the serious people from Goa. After a few years we will witness that only serious fashion shows are taking place in Goa.
“We are supporting the “Beti Bachao Beti Padhao” initiative of the Government of India we also support the Blind and the old age homes through this event”, Gaurav Hans MD & cofounder of IFW told TNV. Around ten under-privileged girls whose dress/clothes will be sponsored by one of the designers will walk the ramp. “Our aim is to try in whatever possible way to provide a platform to support these under-privileged girls so that they too can have a dream either to be a model, actress or a fashion designer. Our target is not just to make money and go home but also give back something to the society”.
Fashion is no more a craze of the rich and elite anymore, fashion has now sipped in to the conscience of the common man. Today you see the public at large following new fashion trends which is a very prospective sign for the emerging talents.