Yakult Danone India Pvt. Ltd. launches Yakult in Goa and expanded its footprint in Western India

 

Goa, May 17, 2017: Reinforcing its commitment to the Western India market, Yakult Danone India Pvt. Ltd. announced its expansion in Goa this week with the launch of Yakult, its globally popular probiotic health drink.  Yakult was launched in India in 2008 and is presently available in Delhi NCR, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, Chandigarh and Punjab.

Speaking on the launch, Mr. Minoru Shimada, Managing Director, Yakult Danone India Pvt. Ltd. remarked, “We are happy to launch Yakult in Goa after the positive response from other major markets in India. In Japan Yakult is a household name and people of all ages drink it as a part of their daily diet. Launched in 1935, we sell more than 35 million bottles every day in 38 countries and regions. In India we have engaged Bollywood actress Shilpa Shetty Kundra as our brand ambassador to spread the concept of probiotic food for healthy living among the masses, and the response has been tremendous. Indian consumers are increasingly becoming conscious in the realm of health and fitness and opting for products that provide a health benefit. Our year to date sales in India has also seen a steady double digit growth.”

Elaborating further, Mr Shimada said, “It is an undisputed fact that consumers are struggling with lifestyle disorders due to erratic and sedentary lifestyle, poor nutrition and lack of adequate sleep. Therefore, there is an urgent need for finding solutions to counter this growing threat. It is a surprising fact that the largest immune organ of our body i.e. the INTESTINE is vital in determining our state of health because it contains about 70% of the immune cells of the human body which improve our overall immunity and keep us protected.”

 Yakult contains 6.5 billion unique beneficial bacteria (Lactobacillus casei strain Shirota) which offer specific health benefits that have been established through years of research. The bacteria present in Yakult reach the intestines alive in sufficient numbers and suppress the growth of harmful bacteria. Daily consumption of Yakult improves digestion and helps to build immunity.

 Yakult Danone India (P) Ltd. follows a unique distribution system in India, besides the conventional retail route. It is distributed directly by the company to the consumer’s doorstep through Yakult Ladies. Presently there are 260 Yakult ladies in India involved in this system that has been created to help customers fully understand the health benefits of probiotics. There are 80,000 Yakult Ladies across the globe involved in this system which contributes to almost 50% of Yakult sales globally.

Yakult can be enjoyed by everyone, young or old, as part of their daily diet. In India Yakult is priced at Rs.60 for a pack of 5 bottles. It is manufactured at a state of the art HACCP, OHSAS and ISO 9001 certified facility at Sonepat, Haryana, near Delhi. It has a shelf life of 40 days from the date of manufacture when refrigerated. 

 About Yakult Danone India Pvt. Ltd:

Yakult Danone India Pvt. Ltd is a 50:50 JV between Groupe Danone of France and Yakult Honsha, Japan. The JV was formed in 2005 to manufacture and launch probiotic products in the Indian market. The company pursues its global mission of contributing to the health and happiness of people around the world, by making people better informed about the positive effect of probiotics on health. Yakult was launched in India in 2008 and is presently available in select cities across India.