PANAJI

Created to bring out the beauty in every woman’s hair and offer personalised haircare solution, L’Oréal Professionnel has reimagined its iconic range of hair care – SÉRIE EXPERT. The innovative range offers ideal solutions for every haircare need with the revolutionary POWERMIX – the first-ever bespoke professional masque, highly concentrated in active ingredients, freshly mixed at the salon to provide instant restoration of hair health.

L’Oréal Professionnel has reimagined its iconic range of hair care–SÉRIE EXPERT. The all new Série Expert at-home range comes with a new packaging that is more modern, premiumised and environmentally friendly.

The L’Oréal Professionnel hairdresser will provide a personalised hair consultation to determine your primary and secondary concerns. After the consultation, the hairdresser will proceed to Powermix treatment. The mix is created using a base and one of the FOUR Série Expert Powermix additives, depending on your hair needs, having dosed the required amount of formulae to the nearest milliliter.

Two liquids transform into an unctuous personalised masque – a spectacular metamorphosis, a visible translation of the personalised in-salon protocol. These professionally concentrated masques are personalised and freshly mixed in front of the client to instantly treat any client concern.

The science behind the Powermix is the Micellar Technology that allows a new combination that has never been achieved before. Rich conditioning agents for deep treatment combined with a water base that brings lightness and shine.