Pune – Max Fashion celebrated the ongoing festive season by launching their festive collection along with model and actor Aditi Govitrikar at Westend Mall, in Pune. Aditi looked ethereal donning the timeless festive collection from Max.

The collection is about bringing back the rich grandeur of Indian tradition yet giving it a modern touch. With over 3000 styles to choose from, Max through its ‘Tavisha’ range, offers a variety of stylised garments comprising classic combinations of voluminous, vibrant and layered skirts with trendy cholis or crop tops that completes the grand look for the festive season.

“Festive season is such a cheerful time in India, everyone likes to dress up and look the best. The ten exclusive looks curated by Max is a hands-on guide for every fashionista looking to style themselves this festive season,” said Aditi Govitrikar.

Piyush Sharma, AVP, Max Fashion said, “Max as a brand, understands the value of quality time with your family and friends during the merry festive season. Consequently, we are pleased to announce the exclusive festive collection all over India. It is a mix of tradition and recent trends that you will appreciate while shopping with your family. In fact, you can even handpick the ten exclusive looks for festive from your nearest Max store.”