Pune – Direct Selling refers to the selling of goods and services to the consumers away from a fixed retail outlet, generally in their homes, workplace, etc. through explanation and demonstration of the product by direct sellers. As Maharashtra has the strongest FMCG market in India. The key cities of the state like Mumbai, Pune, Nashik and Nagpur contribute substantially towards the economic growth of the state. It is one of the most industrially developed states in the country and home to many corporate offices of major companies. The trend of consumerism has risen the in the recent years and demand for FMCG products has grown rapidly. With plenty of opportunities for growth many direct selling companies have taken up initiatives in the state. Direct Selling Market in Maharashtra has recorded revenue in the range of INR 7.6- 7.8 billion (CAGR of ~9%) with a workforce of 6.3 – 6.5 lac direct sellers in FY 2014.
NETSURF redefines Indian Direct Selling with its 16 years of experience in the industry. NETSURF’s direct selling model is based on a simple formula of ‘Use and Recommend’. NETSURF is the only company that is selling organic farming products to the farmers through direct selling way of distribution. Today, its network is widely present across 22 states of India. NETSURF Network’s turnover is INR 150 Cr in last FY.
NETSURF started with its direct selling business in Pune in year 2001. It started with an organic farming products range then, hence, the network of its direct selling business grew rapidly across the tier II and tier III cities of Maharashtra followed by Karnataka, Madhya Pradesh and Gujarat. Today, Netsurf is present across all the talukas of Maharashtra. Netsurf has 84 stock points (product distribution centers) across Maharashtra. So, unlike other companies, NETSURF is not just present in the urban cities but is also widely present in the Tier II and Tier III regions of Maharashtra as it also offers a range of organic farming products. Later, with intention to enter into the urban regions, Netsurf gradually introduced the other product ranges into health & wellness, personal care and home care. Currently Maharashtra has a turnover of INR 44.8 Cr in FY 2016-17 which is a share of 36% of NETSURF’s Total Turnover of Netsurf network across India. Whereas Netsurf’s Turnover in Pune is INR 11.61 Cr with more than 5,000 active direct sellers working in the network.
