Pune : Premium Men’s inner wear company, VIP Clothing Ltd embarked on a new journey with the launch of VIP Regal and Frenchie Casuals designed to cater to the sensibilities of the Modern Indian man. Both collections cater to 2 unique consumer segments. VIP regal is a contemporary classic brand, crafted for the sophisticated taste whereas Frenchie Casuals targets the fashion oriented youth. The collections are designed keeping ‘FIT’ as the most important factor while retaining its aesthetic appeal and was unveiled by Ankush Chaudhari, veteran actor, Marathi Film industry famed for his outstanding performances in movies like Dagadi Chawl and Duniyadari, Yogesh Tiwari, CEO, VIP Clothing Limited and Mr. Kapil Pathare, Director, VIP Clothing Limited along with the attendance of more than 450 distributors of VIP clothing ltd.
The event took place at, Sheraton Grand Pune Bund Garden Hotel, Raja Bahadur Mill Road, Pune as this territory is one of the key consumer-markets for VIP. The event commenced with an interactive session with the distributors followed a speech by CMD and ultimately, the unveiling of two premium collections exclusively for Pune market.
“VIP Clothing Ltd is constantly developing products to suit the needs of the modern consumers and the launch of the 2 new collections, VIP Regal and Frenchie Casuals is going to define the brands direction in the coming years. We are bringing international designs and fits while reviving the tone of the brand. As Pune being one of the most important market for us, we are launching our new collections exclusively in this regions and aims to strategically maximize the outreach at PAN India level in the days to come. The launch embarks the beginning of a new era in the company’s life,” said Mr. Yogesh Tiwari, CEO, VIP Clothing Ltd.
VIP as a company has been at the edge of excellence when it comes to fit, fabric and quality factors. Both our collections are refreshing in terms of design and accustomed to the modernized feel. We have infused different flavors to cater to varied sensibilities of modern man who is not just fashion conscious but also comfort savvy. We hope our customers will love our new offerings like they have always loved our previous ones,” said Mr. Kapil Pathare, Director, VIP Clothing Ltd.
It’s a moment of immense pleasure for me to be a part of the journey of a heritage brand like VIP. I am glad the brand is recreating its youthfulness as it was during my childhood days. Some of the promotional jingles are fresh in my mind till date. It’s an honorable gesture to be a part of the legacy of such a renowned and heritage brand’, said Mr. Ankush Chaudhari, Vetaran Actor, Marathi Film Industry.
